How I got here

Brand & Social Media Strategist

Multiple clients

📍Remote

Mar 2024 - Present

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• Developing ad-hoc creative strategy with tailored formats for social, to fully unlock the clients’ potential

• Using market insights to develop a coherent marketing strategy to execute ad-hoc guerrilla and marketing campaigns and brand activations 

• Managing influencer marketing and writing creative briefs for content creators

• Ideating, editing and creating new social formats that organically match brands' needs and purposes
• Building a consistent approach to all social platforms, managing CM and UGC
• Crafting an organic and tailored TOV for the brand, targeting Italian, Spanish or International markets

 

MY BIGGEST STRENGTHS

✅ Creative Strategy: studying, ideating and developing creative approaches that match the brands' needs and align organically with the brand's target audience

✅ Creative Direction: creating ad-hoc social formats for each client to unlock the clients' potential and communicate more easily with the audience on social

✅ Creative content ideation: using market insight to match the brand with content creators that align with the brands' TOV and writing ad-hoc briefs to better communicate the brand message

✅ Social media listening: understanding the market's needs and cultural language to develop a creative approach that naturally fits into the market and resonates with the audience

✅ International approach: working between Italy and Spain, with a full understanding of both markets, with a knowledge of international markets that help the brand to expand its potential audience

✅ Guerrilla Marketing: studying, ideating and developing full-scale guerrilla campaigns at every level (ideation, briefing, planning, casting, managing logistics, actors, budget, people)