How I got here

Ryanair - Europe's Favourite Airline

Social Media Creator and Italian Channels Owner

📍Madrid, Spain

2022 - present

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• Responsible for managing autonomously the Italian channels of Ryanair: almost 1 million combined followers and 10 million average total monthly reach
• Plan, concept and deliver creative content across all social media channels for Ryanair, Ryanair Italia & Ryanair Espana: 1,4B Ryanair's total organic reach during FY23

• Detailed weekly report based on social analytics to analyse the market's needs and sentiment

• Support marketing campaigns to help implement business messaging (especially for the one-year campaign "Ryanair's 25 years in Italy")

• Work on Joint Advertising with international partners to promote local tourism on and off social

 

MY BIGGEST STRENGTHS

✅ Trends spotting: daily discovery checks, live react to current events relevant to the markets, search for the best daily opportunity to deliver the brand's messages (both international and Italy-specific)

✅ Copywriting: working in English and Italian to deliver short, concise and effective copies to serve business purposes (for social, video, emails, website, push notifications)

✅ Creative content ideation: spotting the best opportunities to create culturally relevant content for Italy Spain and UK/IE

✅Video and graphic editing: use of tools and software to create high-quality entertainment content rapidly and efficiently (CapCut, Canva, Premiere Pro,...)

✅ Marketing Campaign planning: ideating campaign's storyline, defining target, producing and executing brand activations, planning event launch
✅ High-end video productions: writing storyboard, writing script, casting, shooting and directing
✅ PR: dealing with partners and stakeholders, planning logistics, executing projects