CAMILLA MACCHIA
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Interview
Talking about Ryanair social strategy for Italy
Interview for Piano Social to explain Ryanair's social approach specifically for the Italian market.
Talk show
TikTok video on Propaganda Live
Ryanair plane mirrors an Italian NPC streamer. The video is featured in the Top Social of the week.
News Media
Football joke on Corriere della Sera
Joking on Roma coach being fired, the content was featured on the biggest news media in Italy.
Sport Media
Formula 1 joke on Gazzetta dello Sport
Joking on a Formula 1 driver and his desire to visit Lourdes, the fake boarding pass was featured on the biggest Italin sport media.
Joint Advertising
Promoting Turin as tourist destination
Our project to promote international tourism in Turin was featured on Ansa, biggest Italian news agency.
National TV news
TikTok video shoutout during evening news
Fake promo ad with Napoli footballer. The video aired on National Channel 1 - Rai 1 (4,5M audience)
Gossip meme on La Repubblica
Roasting a famous Italian journalist and his weird stories, the meme was featured on the second biggest Italian news media.
Football joke on Corriere dello Sport
Roasting Juventus being kicked out of the Champions League, the viral meme was featured on the biggest Italian sport media.
Ryanair's social strategy on The Washington Post
Deep dive into Ryanair's disruptive TOV and self deprecating social approach.
Business Media
Top 3 Forbes' inspiring brands
Ryanair mentioned at n.3 in Forbes' list of most unconventional brands.
Ryanair's strategy explained bt Socialinsider
Breaking down Ryanair's social strategy with detailed and thorough explanation.
National TV
Ryanair shoutout during Jimmy Fallon
Ryanair receives a live TV shoutout during Jimmy Fallon's Tonight Show.